Kroger’s conversion rate (CVR) rose 86.5% month-over-month (MoM) from 8.9% in March 2020 to 16.6% in April while Publix’s CVR surged 48.5% MoM.įor a short period, CVRs for Kroger and Publix even exceeded the grocery category of mega-retailer Walmart (/grocery) and grocery courier service, Instacart, while o ther traditional grocers, like Safeway and ShopRite, trailed behind. Panic-buying in the spring of 2020 propelled desktop conversion rates for traditional grocers. Online grocery shopping looks like it is here to stay. Though traffic declined since peaking in March 2021, the pandemic still left its mark. grocery industry spiked 47% year-over-year (YoY) since the onset of COVID-19. To help these retailers thrive in the cutthroat online grocery business, we use Similarweb Shopper and Research Intelligence, to compare Amazon, Walmart, Instacart, and traditional grocers. In the wake of the pandemic, traditional grocers now compete with disruptors like Instacart and megaretailers like Walmart and Amazon.
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